Mental Models Articles
Mental models are how a person believes something works
Latest In Mental Models Insights
13 Cognitive Biases that Impact Your Service Blueprint
Cognitive Biases impact all aspects of design and engineering. For services, there are specific biases that impact the stakeholders, service designer, and your customers. Knowing about cognitive biases will make both your service blueprint design process more effective and your services more impactful.
What Should Be in a Persona?
For user experience, personas should be targeted in scope and focus on the why and what the persona is trying to accomplish. The key sections to include in a persona are a Profile, Quotes, About, Goals, Tasks, Frustrations, and Behaviors with a bonus if you cross-reference related user journeys and research.