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Mental Models Articles

Mental models are how a person believes something works

Latest In Mental Models Insights

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A Guide to Mental Models

How people perceive an experience and how a system provides the experience can be vastly different. Understanding what user mental models are and how they affect decision making and user experience is key for successfully creating valuable experiences.

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10 Examples of Mental Models in UX Design

Mental models are people's perceptions and beliefs of how things work. They can be defined as “a simplified, usually conceptual representation of a system, designed to help people understand it and make decisions about their interaction with it."

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Mental Models vs Conceptual Models for UX Design - What is the Difference, When to Use Which?

In this article, we are going to cover Mental Models vs Conceptual Models. Mental models and conceptual models are used in user experience design for different purposes.

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Affinity Maps versus Card Sorting: What the Difference is and How to Use Them

You may have heard of affinity mapping and card sorting before, but do you know the difference between these two UX methods?

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13 Cognitive Biases that Impact Your Service Blueprint

Cognitive Biases impact all aspects of design and engineering. For services, there are specific biases that impact the stakeholders, service designer, and your customers. Knowing about cognitive biases will make both your service blueprint design process more effective and your services more impactful.

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What Should Be in a Persona?

For user experience, personas should be targeted in scope and focus on the why and what the persona is trying to accomplish. The key sections to include in a persona are a Profile, Quotes, About, Goals, Tasks, Frustrations, and Behaviors with a bonus if you cross-reference related user journeys and research.