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Journey Maps Articles

A user journey map is a diagram showing the visible and invisible steps a user goes through when trying to accomplish a goal with a specific service

Latest In Journey Maps Insights

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What are the Customer Journey Stages?

The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. Read on to see what each stage covers.

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What Are UX Deliverables? 24 Methods to Deliver Great UX

UX deliverables are the tool of the user experience professional to communicate and share ideas and findings to stakeholders. UX Designers, UX Strategists, UX Engineers, User Researchers, and Interaction Designers all have UX artifacts they produce as part of their process.

Full user journey map for a new marathon runner

Journey Mapping: What Components To Include?

Journey maps can help you identify pain points and areas for improvement, as well as build an understanding of customers beyond how they interact with your organization. Several components make up a journey map, including the Persona, Scenario, Phases, Thoughts & Emotions, Actions, and Opportunities.

User journey map sample

The Nitty Gritty of User Journey Maps

A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience from their user’s perspective and for teams to gain alignment.

Journey map example showing general phases and design

Why Are Journey Maps Important?

Journey maps are important for multiple reasons. They help find insights that are good for the company and the customers. Through increased customer satisfaction and increased team collaboration, journey maps have a high ROI.