ux maps Articles

Service Design and creating Service Blueprints as a team has tremendous ROI for many types of organizations. Here are 16 benefits we have seen from creating service blueprints for a many sizes and types of companies and non-profits....

UX deliverables are the tool of the user experience professional to communicate and share ideas and findings to stakeholders. UX Designers, UX Strategists, UX Engineers, User Researchers, and Interaction Designers all have UX artifacts they produce a...

Mental models are an important part of user interface design. They allow users to understand how things work by giving them a mental model that they can follow for each task. This article has given you 10 examples of mental models in UX, including wh...

Journey maps are important for multiple reasons. They help find insights that are good for the company and the customers. Through increased customer satisfaction and increased team collaboration, journey maps have a high ROI (return on investment) fo...

Empathy mapping can be used during the research phase or during usability testing to help with ideation and come up with better user-centered solutions. Because of the benefits of empathy mapping there are several situations that empathy maps are app...

Empathy mapping is a visualization technique used to help understand the user's needs, feelings and desires. Empathy mapping can be beneficial for UX design because it helps create a shared understanding of the user's needs and thoughts. Empathy mapp...

An experience map represents the big picture of all the different paths all users take to reach their goal. Experience maps help companies see possible pain points for users in a specific domain and where improvements are needed to create a strategic...

Service design is the process of organizing and planning a company’s services and resources to improve employee and customer experiences. Service blueprints are the visualization of the interaction of your company’s service components. They are a dia...

A user journey map, also called a customer journey map, is a visual representation of a specific user’s overall experience (path) to reach a specific goal. They are an important tool for companies to see the experience from their user’s perspective a...

A customer journey map is a document that details the steps a customer takes when interacting with a company, from awareness of a need all the way to becoming a loyal advocate. Journey maps answer how an organization can better engage customers acros...

Service blueprints are the visualization of the interaction of your company’s service components. They are a diagram of your service design efforts. In this article, we will cover an example of a blueprint for a restaurant during COVID....

As a UX designer or user researcher, you know that it's important to keep track of user insights. After all, user insights are the key to creating great design solutions. User insights come from many different sources, numerous qualitative research m...

The 6 stages of the customer journey are awareness, evaluation, consideration, decision, retention, and advocacy. Read on to see what each stage covers....

A concept map is a type of graph that shows the relationships between several topics. Concept maps are useful for understanding and sharing previously undefined concepts for a new challenge. They can be used by students, educators, designers, product...

Affinity diagrams are a great way for UX designers to organize and group user ideas or research findings. They help with getting a big-picture view of designs, and can also help with seeing redundancies or areas for improvement. ...

Affinity mapping is used in UX research to get an understanding of how people organize their thoughts about different topics whereas card sorting helps them learn about the structure of user mental models based on where they would categorize various ...